EXPERIENCE

Led end-to-end campaign execution across digital platforms, improving team workflows, campaign performance, and stakeholder alignment using structured project management approaches and agile delivery methods.

• Led campaign execution using Agile workflows to improve delivery timelines and team accountability
• Identified workflow bottlenecks using analytics and heat maps, increasing conversions by 5%
• Managed sprint planning and task tracking using Trello and Google Drive
• Created structured reports to align stakeholders on KPIs and campaign outcomes
• Translated client requirements into actionable execution plans across channels

Supported planning and coordination of marketing campaigns across offline and online channels. Managed vendor relationships, tracked campaign milestones, and collaborated with cross-functional teams to ensure on-time execution.

• Supported planning and coordination of 10+ marketing campaigns from timeline through delivery
• Managed offline advertising channels (newspapers, billboards, SMS) by liaising with vendors
• Collaborated cross-functionally to streamline campaign processes and communication
• Tracked project progress and documented campaign activities for performance reviews
• Contributed to post-campaign reviews and identified areas for process improvement

Conducted a strategic feasibility assessment for a plant-growth innovation project in the Dutch agri-tech sector. Combined scientific research, market analysis, regulatory evaluation, and business strategy into a structured recommendation for stakeholders.

• Evaluated scientific feasibility using 5 peer-reviewed research papers as primary evidence base
• Designed pilot structure and defined experimental parameters for the proposed initiative
• Conducted supplier research and detailed cost analysis for pilot execution
• Assessed compliance requirements under Dutch agri-tech regulations
• Applied SWOT and Porter's Five Forces frameworks to evaluate market position
• Managed project workflows using a Notion Kanban board throughout the engagement

Conducted mixed-method research analysing performance marketing versus brand-building strategies used by Dutch SMEs. Synthesised quantitative survey data and qualitative expert interviews into actionable strategic recommendations.

• Collected and analysed 100+ survey responses from SME marketing decision-makers
• Conducted qualitative interviews with Dutch marketing experts and practitioners
• Identified key trends and strategic gaps in current SME marketing practice
• Developed short-, mid-, and long-term marketing strategy recommendations
• Applied mixed-method research design combining quantitative and qualitative approaches